Stop Writing as a Hobby – Start Earning as an Author

fUNfiltered.Hobby to Author

Does talking about money feel unspiritual — when your book was written to change lives?

In this powerful episode of At This Table: fUNfiltered Marketing Talk for Authors, Shelly, Carol, and Sara tackle a mindset shift that stops so many Christian writers in their tracks: the belief that turning your writing into a business somehow diminishes its ministry impact.

Whether you’re stuck in “hobby mode” or secretly afraid to set financial goals, this conversation will challenge and encourage you to step boldly into stewardship — not just of your message, but of your mission.

Originally aired LIVE on the Redemption Press YouTube channel, this episode resonated deeply with our audience… and now, we’re bringing it here to the podcast so you don’t miss out.

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Match your book to the moment with a themed mini-campaign

mini-campaign

This Week’s Tip: Match your book to the moment with a themed mini-campaign

Your readers move through the year with shifting needs, emotions, and rhythms — whether they realize it or not.

They’re craving purpose in September.

They make space for growth in the back-to-school season.

They embrace gratitude in November.

They reflect and reset in January.

They long for healing, renewal, or connection in times that already carry emotional weight.

When you speak directly into what your readers are already feeling, your message resonates more deeply—and your book feels timely, personal, and meaningful.

That’s why this week’s tip is all about showing up with relevance, not pressure.

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5 Reasons Your Book May Not be Selling (and How to Fix Them)

five surprising reasons

In this kickoff conversation of At This Table: fUNfiltered — Marketing Talk for Authors, Shelly Brown, Carol Tetzlaff, and Sara Cormany unpack five surprising reasons your book might be stuck, and offer practical, encouraging ways to turn things around. This isn’t your typical marketing advice. It’s real talk, faith-filled strategy, and a dose of fun — because we believe your message matters, and it’s not too late to reach the readers who need it.Ever wonder why your book isn’t selling the way you hoped — even though you did everything “right”?
You launched. You posted. You prayed. But now sales have slowed (or stopped), and you’re not sure what to do next. If that sounds familiar, this episode is for you

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Multiply Your Reach with “Borrowed Trust”

Borrowed Trust

This Week’s Tip: Multiply Your Reach with “Borrowed Trust”

You can work hard to build your own audience, and you should. But there’s a powerful shortcut many authors overlook: collaboration.

When you collaborate, you tap into borrowed trust – meaning your message reaches people you’d never reach on your own.

Think of it this way: someone else has already done the hard work of building an audience that trusts them. When they introduce you or your book, that trust transfers. Suddenly, you’re not a stranger, you’re a welcomed guest.

That’s why this week’s tip is so simple, but so powerful: Look for opportunities to borrow trust and expand your reach through strategic partnerships.

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When God Doesn’t Answer the Way We Hoped: Finding Faith and Purpose in Infertility with Angela Mackey

Angela Mackey

What do you do when you know God can give you the deepest desire of your heart — but He doesn’t?

On today’s episode of At This Table, host Shelly Brown sits down with Angela Mackey, author of Difficult to Conceive: A Godly Perspective for the Road Ahead.

Angela knows the heartbreak of infertility deeply … the shattered dreams, the wrestling with God, and the quiet ache that lingers in unseen places. After losing two babies and her ability to conceive naturally, Angela embarked on a journey that tested her faith and ultimately led her into a deeper, more intimate relationship with God than she ever imagined possible.

In this honest and tender conversation, Angela shares:
• How she learned to loosen her grip on her own dreams and trust God with her deepest longings
• The power of wrestling with God rather than pulling away
• How to combat the “you are alone” lie so many women believe in their pain
• Practical and compassionate encouragement for anyone walking through suffering — no matter what it looks like

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Invite curiosity with a single chapter teaser

chapter

This Week’s Tip: Invite curiosity with a single chapter teaser

You poured your heart into every page of your book. But let’s be real: as much as we hope they do, not everyone reads cover to cover right away.

BUT … sometimes, one chapter is all it takes to capture a reader’s heart and show them your book is exactly what they need.

That’s why this week’s tip is so simple, yet so powerful:

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