Multiply Your Reach with “Borrowed Trust”

Borrowed Trust

This Week’s Tip: Multiply Your Reach with “Borrowed Trust”

You can work hard to build your own audience, and you should. But there’s a powerful shortcut many authors overlook: collaboration.

When you collaborate, you tap into borrowed trust – meaning your message reaches people you’d never reach on your own.

Think of it this way: someone else has already done the hard work of building an audience that trusts them. When they introduce you or your book, that trust transfers. Suddenly, you’re not a stranger, you’re a welcomed guest.

That’s why this week’s tip is so simple, but so powerful: Look for opportunities to borrow trust and expand your reach through strategic partnerships.

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When God Doesn’t Answer the Way We Hoped: Finding Faith and Purpose in Infertility with Angela Mackey

Angela Mackey

What do you do when you know God can give you the deepest desire of your heart — but He doesn’t?

On today’s episode of At This Table, host Shelly Brown sits down with Angela Mackey, author of Difficult to Conceive: A Godly Perspective for the Road Ahead.

Angela knows the heartbreak of infertility deeply … the shattered dreams, the wrestling with God, and the quiet ache that lingers in unseen places. After losing two babies and her ability to conceive naturally, Angela embarked on a journey that tested her faith and ultimately led her into a deeper, more intimate relationship with God than she ever imagined possible.

In this honest and tender conversation, Angela shares:
• How she learned to loosen her grip on her own dreams and trust God with her deepest longings
• The power of wrestling with God rather than pulling away
• How to combat the “you are alone” lie so many women believe in their pain
• Practical and compassionate encouragement for anyone walking through suffering — no matter what it looks like

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Invite curiosity with a single chapter teaser

chapter

This Week’s Tip: Invite curiosity with a single chapter teaser

You poured your heart into every page of your book. But let’s be real: as much as we hope they do, not everyone reads cover to cover right away.

BUT … sometimes, one chapter is all it takes to capture a reader’s heart and show them your book is exactly what they need.

That’s why this week’s tip is so simple, yet so powerful:

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When Darkness Feels Endless: Finding Hope in the Middle of the Battle with Amanda Scarborough

Amanda Scarborough

https://podcasts.helloaudio.fm/download/eDE4Uz9CGy/dc8a36ed-bbaf-4d33-ad81-1decd1ea355d.mp3 Have you ever felt so overwhelmed by darkness that you wondered if you’d ever see the light again? In this powerful and deeply personal episode of At This Table, host Shelly Brown sits down with Amanda Scarborough, author of A Beautiful War, to talk about what it really looks like to walk through overwhelming darkness and…

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A Tip about the Tips

Tips

This Week’s Tip: Turn a 3-Star Review Into a Powerful Post

Let’s be honest. We all want 5-star reviews. But what happens when someone leaves a 3-star (or even 2-star) review?

Most authors feel a little deflated… or hope no one notices.

But here’s the truth: even your less-than-perfect reviews can become a powerful marketing tool.

When handled with grace, humility, and confidence, a 3-star review can actually make your message more compelling.

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Your First Steps with Jesus: A Guide to Walking in Newness of Life with Author Cherie (C.K.) Fletcher

Cherie Fletcher

You’ve said yes to Jesus… but what now? How do you actually live out this brand-new faith when the excitement fades and real-life hits?

In this episode, Shelly sits down with Redemption Press author Cherie Fletcher, author of The Believer’s Walk: A Study Guide for New Converts. Together, they explore what it really means to take those first steps after saying yes to Jesus — and how to walk in newness of life with confidence and clarity.

Cherie shares her heart for new believers, drawing from her years of street evangelism and her passion for discipleship. You’ll hear about the importance of understanding salvation, the empowering role of the Holy Spirit, and how to practically walk out a life of integrity and holiness.

They also talk about the power of knowing God’s character, learning to yield to Him, and growing in trust day by day. Cherie reminds us that God’s love isn’t just a one-time gift — it’s a daily invitation to experience His patience, forgiveness, and grace.

If you’re a new believer, know someone who is, or want to support new Christians in your community, this conversation will encourage and equip you.

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