Multiply Your Reach with “Borrowed Trust”
This Week’s Tip: Multiply Your Reach with “Borrowed Trust”
You can work hard to build your own audience, and you should. But there’s a powerful shortcut many authors overlook: collaboration.
When you collaborate, you tap into borrowed trust – meaning your message reaches people you’d never reach on your own.
Think of it this way: someone else has already done the hard work of building an audience that trusts them. When they introduce you or your book, that trust transfers. Suddenly, you’re not a stranger, you’re a welcomed guest.
That’s why this week’s tip is so simple, but so powerful: Look for opportunities to borrow trust and expand your reach through strategic partnerships.
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