Posts by Shelly Brown

Found by the Right Readers: A 3-Part Discoverability Series — Part 3

My book is on Amazon. Isn’t that enough for readers to find it?

Over the past two weeks, we’ve talked about two important parts of discoverability:

First, where your right readers are already looking.

Then, who already is serving them and has their trust.

Now we need to connect those two things to your book.

Because even if your book is beautifully published and available on Amazon, Barnes & Noble, or through Ingram, that does not mean the right readers will automatically discover it.

Availability is not the same as discoverability.

Found by the Right Readers: A 3-Part Discoverability Series — Part 2

What if I don’t have a big enough audience to reach the people who need my book?

Last week, we talked about why you don’t need to be everywhere for your book to be discoverable. You simply need to be intentional about showing up where your right readers are already looking.

But there’s another piece to discoverability that authors often overlook: Sometimes the best way to reach your right reader is through someone who already has their trust.

Let’s say your book is written for women walking through grief.

Your reader may be the grieving woman. Think about who is already serving her.

A grief-group leader.
A hospice chaplain.
A pastor.
A Christian counselor.
A widows ministry leader.

Found by the Right Readers: A 3-Part Discoverability Series

Do I need to be everywhere for people to find my book?

This week, we’re starting a 3-part series called Found by the Right Readers—because one of the biggest misconceptions in book marketing is that more visibility automatically means more readers.

It doesn’t.

Being seen by thousands of people who have no reason to care about your book is far less valuable than being discovered by the people who immediately think, “This is exactly what I need.”

Over the next three weeks, we’re going to look at:

Where your right readers already are

Who already has their trust

What pathways can lead them to your book

So let’s start here: If you don’t need to be everywhere, where do you need to be?

The answer? Where your right readers are already looking!