It’s a Marathon, Not a Sprint (Part 2): Small Steps, Real Strategy

By Shelly Brown | August 21, 2025
Small Steps

It’s a Marathon, Not a Sprint (Part 2): Small Steps, Real Strategy
Ever feel like you’re doing “all the things” in your book marketing … but burning out before you see results?
In Part 2 of our Marathon, Not a Sprint series, Shelly Brown, Carol Tetzlaff, and Sara Cormany get practical about what small, sustainable strategies actually look like for authors. If you’ve been waiting for the “how-to” behind last week’s mindset shifts, this is your episode.
Here’s what you’ll take away from this conversation:
1. The Power of Small Steps — Why less really is more, and how one simple post, one email, or one conversation at a time can build lasting momentum.
2. Strategy That Won’t Burn You Out — Real-life examples of how to repurpose content, create a rhythm, and engage with readers without overwhelm.
3. The Holy Ground of Showing Up — How every faithful act of obedience—whether a post, a podcast pitch, or a quiet devotional, is ministry, not just marketing.
Think of this as your permission slip to slow down, simplify, and still make an eternal impact with your words.

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Share a Page Number + Line That Hits Home

By Shelly Brown | August 18, 2025
page number

This Week’s Tip: Share a Page Number + Line That Hits Home

There’s a moment in every powerful book when a sentence lands.
It lingers.
It marks the reader.

Sometimes it’s a phrase they underline three times.
Sometimes it’s a sentence they whisper aloud.
Sometimes it’s a truth they carry with them for years.

So, here’s a simple, and engaging way to invite new readers in: Share a one-liner from your book with the page number attached.

That’s it.

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It’s a Marathon, Not a Sprint (Part 1): Small Steps, Big Impact

By Shelly Brown | August 14, 2025
Marathon

Are you treating your author journey like a frantic sprint … and wondering why you’re exhausted before you’ve even hit the finish line?
In this first part of our Marathon, Not a Sprint series, Shelly Brown, Carol Tetzlaff, and Sara Cormany pull up chairs at the table for a refreshing, fun-filled conversation about how to shift your mindset so book marketing becomes sustainable—and even enjoyable.
We’ll unpack three powerful mindset shifts that could change the way you show up as an author:
1. Consistency Beats Intensity – Why slow, faithful steps will outlast the “all-in-one-weekend” posting frenzy.
2. Circle of Care: The Ripple Effect – How serving the readers you already have creates natural momentum and reach.
3. You’re a Resource, Not a Salesperson – How to ditch the icky “pushy” vibe and start showing up as the problem-solver your audience needs.

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Share the Story Behind Your Book’s Dedication

By Shelly Brown | August 11, 2025
dedication

This Week’s Tip: Share the Story Behind Your Book’s Dedication

Your book’s dedication page may only take up a few lines, and honestly, many readers flip past it without a second thought.

But that’s exactly why sharing it outside the book can be so powerful, because when people pause long enough to hear the story behind those few words, it stops them. It draws them closer. It’s a subtle, authentic way to let them see your heart before they even reach the first chapter.

Here’s What to Do This Week:

Take a clear photo of your dedication page (or design a simple graphic in Canva).

Write 2–3 heartfelt sentences explaining why you chose that person or group. You don’t have to share every detail—just enough for readers to feel the weight of those words.

Post it on social media, in your email newsletter, or both. You could say something like: “Before the first page, there’s a story worth telling. This book is dedicated to my grandmother, who prayed me through every season and taught me what grace looks like.”

Invite engagement. End with a question like: “Who would you dedicate a book to if you wrote one?”

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A Slow Walk with Jesus: When Your Faith Feels Fragile with Debbie Ashley

By Shelly Brown | August 7, 2025
Debbie Ashley

https://podcasts.helloaudio.fm/download/eDE4Uz9CGy/f0868606-bc75-4978-8a4f-fa0d8770964b.mp3 What do you do when your faith feels flat, fragile, or forgotten? And how do you keep walking with Jesus—especially when life hasn’t turned out the way you hoped? In this heartfelt episode, host Shelly Brown sits down with Redemption Press author Debbie Ashley to talk about her newest devotional,Faith Refreshed: A Slow Walk…

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Pin Your Best Testimonial to the Top

By Shelly Brown | August 4, 2025
Best testimonial

This Week’s Tip: Pin Your Best Testimonial to the Top
You’ve probably shared a glowing review or two on your feed. But here’s the problem: Social media moves fast.
What you posted last week? Buried.
What someone said months ago? Practically invisible.

And yet, that one powerful testimonial — the one that made you tear up, the one that captured exactly why your book matters — deserves to be seen.

That’s why this week’s tip is so simple (and so smart):

Pin your best endorsement to the top of your social feed.

Whether it’s a Facebook post, Instagram reel, tweet, or YouTube short … Make your most compelling reader feedback the first thing visitors see.

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