Part Six: Showcasing Your Expertise and Credibility During this post we’ll cover how to best display your professional accomplishments and abilities. Before now we’ve covered: Part One — Bio, Headshots & Business Cards Part Two — Elevator Speech Part Three — One Sheet Part Four — Internet Presence Part Five — Social Media Presence Using…

Today we’ll talk about your social media presence. First of all, I need to say that your social media platforms need to be created and maintained with a strategy in mind. When I first started on Facebook, LinkedIn, Twitter and Google+ I just threw stuff on there whenever I thought about it or saw something…

During this post we’ll cover your internet presence, pretty much everything except social media, which we’ll cover in the next post. Before now we’ve covered: Part One — Bio, Headshots & Business Cards. Part Two — Elevator Speech Part Three — One Sheet Part Four: Internet Presence It amazes me these days how many people do…

OK, so far we’ve covered the first 3 of 7 components: Part One — Bio, Headshots & Business Cards. Part Two — Elevator Speech In this post we’ll cover your one sheet. Now, depending on the area of expertise you want to focus on, your one sheet could highlight your speaking ministry, your book and some…

Before I move onto the all-important one-sheet, I realized I left an important component out of my powerpoint presentation on how to package yourself with class (and this series of posts is based on that presentation). If you missed it, catch up on the first section of these important personal branding techniques that every successful…

Every day we make impressions on others. Might be good. Might be bad. But the fact of the matter is, we leave one kind or another on every person we connect with, whether it’s online, in print, or in person. On Dictionary.com the word “impression” is defined this way: Noun – 1. a strong effect…