Posts by Athena Dean Holtz

During this post we’ll cover your internet presence, pretty much everything except social media, which we’ll cover in the next post. Before now we’ve covered: Part One — Bio, Headshots & Business Cards. Part Two — Elevator Speech Part Three — One Sheet Part Four: Internet Presence It amazes me these days how many people do…

OK, so far we’ve covered the first 3 of 7 components: Part One — Bio, Headshots & Business Cards. Part Two — Elevator Speech In this post we’ll cover your one sheet. Now, depending on the area of expertise you want to focus on, your one sheet could highlight your speaking ministry, your book and some…

Before I move onto the all-important one-sheet, I realized I left an important component out of my powerpoint presentation on how to package yourself with class (and this series of posts is based on that presentation). If you missed it, catch up on the first section of these important personal branding techniques that every successful…

Every day we make impressions on others. Might be good. Might be bad. But the fact of the matter is, we leave one kind or another on every person we connect with, whether it’s online, in print, or in person. On Dictionary.com the word “impression” is defined this way: Noun – 1. a strong effect…