Posts by Shelly Brown

It’s Monday… and today we’re beginning something brand new. ????

Welcome to the very first Author Growth Lab tip!

If you’ve been with us over the past year, you know the heartbeat behind these emails.

Each week, we shared one simple, actionable marketing tip—not to overwhelm you, but to help you take a meaningful step forward with your book.

And that’s not changing.

As we step into The Author Growth Lab, our goal remains the same: One simple step each week.

The difference is, we’re expanding the focus to support you in every part of the author journey—from writing and message clarity to reader connection and yes… continuing to market your book in meaningful ways.

So, let’s begin with something simple, something we’ve covered before—but worth covering again because it’s just that important.

If someone asked you today … “What is your book about?”

Would your answer feel clear… or a little scattered?

You’re not alone if it’s the second.

Many authors carry a powerful message but struggle to express it in a way that’s easy for others to understand.

And when the message feels unclear … it becomes harder for readers to recognize that the book is for them.

One year ago, we started something simple.

Every Monday, we sent one small, actionable marketing tip designed to help you take a step forward with your book.

Not a long list. Not complicated strategies. Just one simple action you could actually implement that week.

And here we are… 52 weeks later.

If you’ve opened even a handful of those emails, you know something we believe deeply:

Small, consistent steps matter…

A conversation.
A messaging tweak.
A meaningful post.

Over time, those small actions compound, and that’s how books find their way into the hands of the readers who need them.

Over the past year, something else has become beautifully clear.

Our community includes authors at many different stages of the journey.

Some of you are actively sharing books that are already reaching readers.
Some are preparing for the day your message is released into the world.
And many are faithfully writing the pages that will one day impact lives.

Today marks something pretty special. ????

For 52 consecutive weeks, we’ve sent out a Market Like a Pro Weekly Tip every Monday morning.

That’s 52 simple strategies to help you share your message, reach more readers, and sell more books—without feeling overwhelmed.

And if you’ve been reading along, something important has quietly happened.

You now have an entire year of book marketing wisdom sitting in your inbox. But here’s the truth … you don’t need to implement all 52.

You only need to start with a few that fit your season.

So instead of giving you another tip today, we want to help you choose your next three moves.

Your Author Marketing Playbook

(Choose the 3 that fit you right now)Over the past year, the tips naturally fell into several powerful themes.Look through these and ask yourself:

Which category would help my book the most right now?