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52 Weeks of One Small, Actionable Marketing Tip
Posted in Marketing with Meaning
One year ago, we started something simple.
Every Monday, we sent one small, actionable marketing tip designed to help you take a step forward with your book.
Not a long list. Not complicated strategies. Just one simple action you could actually implement that week.
And here we are… 52 weeks later.
If you’ve opened even a handful of those emails, you know something we believe deeply:
Small, consistent steps matter...
A conversation.
A messaging tweak.
A meaningful post.
Over time, those small actions compound, and that’s how books find their way into the hands of the readers who need them.
Over the past year, something else has become beautifully clear.
Our community includes authors at many different stages of the journey.
Some of you are actively sharing books that are already reaching readers.
Some are preparing for the day your message is released into the world.
And many are faithfully writing the pages that will one day impact lives.
Another theme has also surfaced consistently over the years: learning how to effectively market a book remains the most requested training and greatest need among our authors. That’s why marketing will always remain part of what we share.
At the same time, we’re excited to broaden the conversation to help you grow in every dimension of the author journey.
Because reaching readers involves more than promotion alone. It also includes clarifying your message, strengthening your voice, building meaningful connections with readers, and continuing to grow as the author God has called you to be.
So, starting next Monday, we’re excited to introduce something new.
The Author Growth Lab - Weekly Tip
Each week we’ll share one simple, practical tip to help you grow as an author and expand the reach of your message.
Some weeks will focus on: clarifying your message; connecting with readers; growing your confidence as a writer; Strengthening your platform; expanding your reach; and yes… continuing to market your book in meaningful ways
And the goal will remain the same as it has always been: One step forward each week.
Because writing a book, and stewarding the message inside it, isn’t simply a project. It’s a calling. And like any calling, it grows over time.
Over the coming weeks inside The Author Growth Lab, we’ll explore things like:
- How to clearly articulate the transformation your book offers
- How to connect with readers before they ever buy your book
- How to share your message with confidence
- How to build relationships that expand your reach
- And how small, faithful actions lead to lasting impact
No overwhelm., no complicated systems, just one meaningful tip each week.
And we have to say this ... It has been such a joy hearing from so many of you over the past year. Your replies, stories, and encouragement remind us why we do this.
You’re doing so much more than just writing books. You’re stewarding messages that matter. Messages that bring hope, truth, healing, and encouragement into the lives of others.
And helping those messages reach the right readers is something we’re honored to walk alongside you in.
So next Monday…
We begin something new.
The Author Growth Lab — Week One.
And we can’t wait to share it with you!
Cheering you on,
Shelly, Athena & Carol
P.S.If you’ve been reading these tips quietly for a while, we’d love to hear from you. Just hit reply and tell us: Are you currently writing your book, or has your book already been published? We read every response, and it helps us shape the tips we share each week.
