Why National Coffee Day Could Sell Your Book

Coffee

This Week’s Tip: Leverage Awareness Days — Why National Coffee Day Could Sell Your Book
Ever notice how often your feed lights up with quirky national observances—National Coffee Day, National Hug Day, World Kindness Day, and hundreds more?
Here’s the secret: these “micro-holidays” aren’t just for brands or influencers. They’re golden opportunities for authors to join a conversation that’s already happening.

You don’t need a big campaign or a new idea—just a creative way to tie your message to what people are already celebrating.

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4 Book Marketing Moves You Can Use This Week (That Actually Sell Without Selling)

Book Marketing Moves

What if selling more books wasn’t about being salesy—but about being smart, strategic, and relational?
Episode Summary
In this episode of At This Table, we are switching gears and sharing a recent fUNfiltered: Marketing Talk for Authors with Carol Tetzlaff and Sara Cormany.
They’re breaking down four easy, action-ready book marketing moves you can start using this week to boost visibility, connect authentically with readers, and sell books without ever feeling pushy. These are strategies that work because they’re rooted in relationship—not hype.

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Your First 100 Readers Matter More Than Thousands

100 Readers

This Week’s Tip: Your First 100 Readers Matter More Than Thousands

When it comes to marketing, small is powerful. You don’t need thousands of readers to get momentum—you just need your first circle. Those first 100 readers will become your cheerleaders, early reviewers, and the ones who start word-of-mouth momentum.

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Faith, Fear, and the Unseen Battle: Author, Emily Spencer Kane on Finding Light in the Middle of the Story – October 2025

Emily Spencer Kane

What if the trials and spiritual battles you face aren’t the end of the story—but the doorway into something deeper?

In this rich and meaningful episode, host Shelly Brown sits down with debut author Emily Spencer Kane to talk about her novel, The Chronicles of Emunah: Hazel Atlas and the Doorway to Ohr. While the book unfolds in a fantasy setting, it’s far from imaginary—this powerful story is rooted in Emily’s personal walk with God, her global missions journey, and the spiritual truths that transformed her life.

Together, Shelly and Emily talk about…
• How traveling to over 30 countries shaped her characters and her faith
• Why spiritual warfare is more than metaphor—and what freedom looks like
• How Hazel’s internal struggles mirror Emily’s own battle with fear, worth, and surrender
• The importance of being still and learning to listen for the voice of God

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Turn Your Book into Social Squares

social squares

This Week’s Tip: Turn Your Book into Social Squares

You don’t need to reinvent the wheel to keep your book in front of people. You already have everything you need—inside the pages you’ve written!

One of the easiest ways to share your message again and again is to turn key quotes from your book into social media graphics.

And you don’t need to be a designer—Canva makes it quick and simple.

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From Rock Bottom to Redemption: Johnny Ray’s 5R Path to Recovery

Johnny Ray

What if the lowest point of your story is exactly where God begins to rewrite your life?
Episode Summary:
In this powerful episode of At This Table, Shelly Brown sits down with Johnny Ray—founder of 5R Recovery and author of 5R Recovery: Works in Progress, Vol. 1. Johnny shares his journey from years of meth addiction and despair to a life-changing encounter with God that sparked a new path: Remember, Recover, Rejoice, Reborn, Relive.
Together, Shelly and Johnny talk about surrender, why grace and tough love both matter, and how true recovery goes below the surface to address the heart. You’ll hear why prayer should come first—not last—in healing, and how purpose grows as we serve others. Johnny’s honesty and warmth offer hope to anyone battling addiction—or loving someone who is—and his practical framework gives listeners a simple way to walk forward with Jesus, one step at a time.

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