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4 Book Marketing Moves You Can Use This Week (That Actually Sell Without Selling)
Posted in At This Table
What if selling more books wasn’t about being salesy—but about being smart, strategic, and relational?
In this episode of At This Table, we are switching gears and sharing a recent FUNfiltered: Marketing Talk for Authors with Carol Tetzlaff and Sara Cormany.
They’re breaking down four easy, action-ready book marketing moves you can start using this week to boost visibility, connect authentically with readers, and sell books without ever feeling pushy. These are strategies that work because they’re rooted in relationship—not hype.
Together, Carol and Sara get real about:
- Turning your book into a weekly tip series that keeps your message in front of readers and fills your content calendar effortlessly.
- Giving away books strategically to influencers, leaders, and superfans who can multiply your reach.
- Sharing what your book does, not just what it is—and the emotional shift that changes how readers respond.
- Letting QR codes do the talking for you, turning everyday interactions into easy book sales (and a few good laughs along the way).
You’ll most certainly walk away with four specific marketing actions you can put into motion today.
Practical Takeaways
- Mine your book for content. Pull 10 quick one-liners or mini-lessons from your chapters and post one each week.
- Be generous on purpose. Gift books to people with influence—pastors, podcasters, small-group leaders, or your most talkative fans—and include a personal note
- Focus on transformation, not transaction. Talk about the difference your book makes, not just that it’s available for sale.
- Use a QR code everywhere. Add it to business cards, bookmarks, or event signage to make buying your book effortless.
If you love these kinds of practical, relational marketing ideas, join us inside Book Marketing Pro Academy—where we go deeper every week with live coaching, community, and step-by-step strategies that actually move books.
Go HERE to learn more and join us.
And don’t forget to subscribe on YouTube so you never miss a fUNfiltered episode packed with encouragement, real talk, and marketing that feels like ministry.
