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Book Promotion Tips: Creative Ways to Reach Your Reader
You have worked diligently to write and collect your thoughts around a wow-God experience or a biblical subject that God has put in your heart. It’s not just a series of pages filled with empty words, but a special, intentional message that God wants people to hear. One foundational part to writing a book is…
No Easy Button – How to Really Promote Your Book
The truth is, you won’t find an easy button to promote your book successfully. Many self publishing companies, even Christian self publishers, promote flashy deals and make empty promises to promote your book and reach tens of thousands amount of bookstores and millions of readers. The facts, however, prove that publishing a book and promoting…
Make Your Christian Writing Compelling, Accurate and Professional
Christian authors, it’s true God’s given you a powerful message to spread. But be teachable and humble — you owe it to Him to make your work the best it can be. “But I looked at that cover at least a dozen times and NEVER saw the error!” The author cried as he held the…
New Marketing Ideas to Promote Your Book
If you’re a Christian author, and you’ve experienced the book publishing process, then you’ve likely done some book promotions in the past and experienced various results. I’ll even venture to say you’ve tried some and not had great success. So why not have a paradigm shift on the subject, try some new things, and maybe even get…
5 Steps to Boost Your Klout Score and Glorify God at the Same Time
I’d been hearing recently how Klout is being used to vet authors and potential employees, and decided I ought to take it a little more seriously than I had been. I didn’t feel like I understood the inner workings of Klout and had spent no time at all working on my Klout score, and yet…
Athena to Facilitate “Building Your Brand” Seminar at CWIMA National Conference
I am thrilled to announce that I will be facilitating a panel on “Building Your Brand” at the Christian Women in Media’s 2015 National Conference. CWIMA’s National Conference is geared towards female media professionals, leaders, support agencies and aspiring women. This media seminar will feature a panel of experts including and moderated by myself, Athena…
Meet the Publisher
I've been around Christian publishing since 1987 when I helped our ministry self-publish an important resource for Vietnam veterans and their families. That book went on to be picked up by a royalty publisher and has since sold over 250,000 copies with a million in print.
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