This Week’s Tip: Let Your Message Matter More Than Your Metrics

By Shelly Brown | November 24, 2025
Message

This Week’s Tip: Let Your Message Matter More Than Your Metrics

If you caught this week’s fUNfiltered episode (click here to watch on YouTube), you already know we got real. We talked about Amazon ranks, dashboards, expectations, disappointments — and that sinking feeling when the numbers don’t match the effort you poured into your book.

But here’s the shift we want you to carry into the new year:

Your value as a writer doesn’t rise and fall with your dashboard.
Your message didn’t become “less important” because your rank dropped.
And your book didn’t lose its power because a spreadsheet didn’t reflect it.

Metrics are loud, but they’re not honest.

They don’t measure the mom who cried through your chapter.
They don’t measure the woman who felt understood for the first time in months.
They don’t measure the person who whispered, “This is exactly what I needed today.”

They can’t.

Your message lives in a world metrics can’t touch.

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The Power of One Small Yes: Hearing God’s Voice and Walking in Step with the Spirit with Phillip Israelson

By Shelly Brown | November 20, 2025
Phillip Israelson

What if the smallest step of obedience you take today could open the biggest door God has for your life?
In this deeply inspiring episode of At This Table, host Shelly Brown sits down with Phillip Israelson, author of The Smallest Step of Obedience Opens the Biggest Door — a powerful memoir chronicling more than sixty years of walking closely with the Lord.
Phillip shares how a single “yes” to God at sixteen years old transformed his life forever and led to a lifetime of learning to hear, trust, and obey the voice of the Holy Spirit. With stories that span from his early encounters with God to ministry across fifty-four countries, Phillip’s testimony reminds us that obedience doesn’t begin with a big leap — it begins with one surrendered step.

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10 Thanksgiving Posts That Serve and Build Real Connection

By Shelly Brown | November 17, 2025
Thanksgiving

This Week’s Tip: 10 Thanksgiving Posts That Serve (Not Sell)—and Build Real Connection

(Note: For our friends outside the U.S.—these ideas still work beautifully any time you want to slow down, be present, and bring encouragement to people’s inboxes or timelines.)
The holidays can get loud online.
Everyone’s promoting something, launching something, pushing something.

But what if your presence felt different over the next couple of weeks?

What if you showed up not to sell your book … but to bless, encourage, and bring a little warmth into people’s timelines?

Here are 10 simple, heartfelt ideas—lifted straight from our recent “Marketing Talk for Authors fUNfiltered” conversation on YouTube—to help you show up with gratitude and authenticity, not pressure.

Choose one. Choose two. Or try all ten throughout the next couple of weeks.

These aren’t marketing tactics … yet somehow, they build the kind of trust that leads to lasting impact.

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Keeper of the Light: Finding Peace and Presence This Christmas with Stuart Curry

By Shelly Brown | November 13, 2025
Stuart Curry

What if this Christmas could feel different—less about perfection and pressure, and more about peace, presence, and the Light that never fades?
In this heartwarming episode of At This Table, host Shelly Brown sits down with author Stuart Curry to talk about his new Advent devotional, Keeper of the Light—a gentle invitation to pause the rush, rediscover the wonder, and refocus on Jesus, the true Light of the world.
Together, Shelly and Stuart unpack what it means to move from perfection to presence—letting go of the pressure to create the “perfect Christmas” and instead resting in the peace that comes from focusing on Christ. Stuart shares how his devotional helps readers slow down, soak in Scripture, and truly experience the meaning of Advent through the timeless themes of hope, peace, joy, and love.
Listeners will be encouraged by Stuart’s down-to-earth reflections—like how his own family of 11 children celebrates Christmas without losing sight of the miracle at the center of it all—and by his reminder that our relationship with Jesus isn’t just for a season, but for every day of the year.

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Start a 30-Day “Snippet Challenge”

By Shelly Brown | November 10, 2025
Snippet Featured Images

This Week’s Tip: Start a 30-Day “Snippet Challenge”
If you’ve been struggling to stay consistent with your book promotion—or wondering what to post next—this one’s for you.

Here’s the idea: for 30 days straight, post one meaningful line from your book each day. Just a single sentence or short quote that captures the heart of your message.

Pair each snippet with a consistent visual style (same background, font, or color palette) and a branded hashtag (like #30DaysOf[BookTitle] or #QuotesFrom[BookTitle]).

That’s it. No fancy campaigns. No endless brainstorming. Just daily seeds of truth, hope, or inspiration that build momentum over time.

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You Rang?—Rediscovering the Power and Mystery of Prayer with Jon Drury

By Shelly Brown | November 6, 2025
Jon Drury

What if every time you prayed, heaven really did answer, “You rang?”
In this rich, heartfelt episode of At This Table, host Shelly Brown sits down with longtime pastor, teacher, and storyteller Jon Drury, author of You Rang? Biblical Principles of Prayer. Together they explore one of the most life-giving—and at times, mysterious—parts of the Christian walk: prayer.
Jon shares the story behind his book’s clever title, inspired by the image of calling out to God and hearing His gentle response, “You rang?” He and Shelly talk about prayer as more than a spiritual practice—it’s a divine relationship, an ongoing conversation with the God who loves us most.

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