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Write one short message that begins where your reader is today
Posted in Marketing with Meaning
Once you have clarity, and you know who you’re speaking to…
There’s one more piece that makes all the difference.
Starting where your reader is—not where you are.
As authors, we often speak from what we’ve learned. But readers connect when we speak to what they’re experiencing right now.
This Week’s Author Growth Tip: Write One Short Message that Begins Where Your Reader is Today.
What to Do This Week
Keep this simple.
Complete this sentence: “If you’re in a season where ____________…”
Then write 2–3 sentences of encouragement.
For example:
If you’re in a season where you feel like you’re doing everything you can, but it still doesn’t feel like enough…
I want you to know you’re not alone in that feeling. God is not measuring you by your productivity—He’s inviting you to walk closely with Him, right in the middle of it. Even here, He is at work in ways you may not yet see.
Simple. Honest. Real.
Why This Matters
When a reader feels seen, they lean in.
And when they lean in, they’re open to what comes next.
One Small Step
You don’t need to teach more this week.
You don’t need to explain everything or have all the answers.
Just meet your reader where they are.
Just one simple step. Done faithfully, it makes a difference.
Hit reply and share your opening sentence. We’d love to see it!
Cheering you on,
Shelly, Athena & Carol
P.S. If this shift—from teaching to truly connecting resonates with you, imagine what could happen as you continue building on it week after week.
That’s the kind of growth we help authors experience inside Book Marketing Pro Academy.
You can take a look here: www.bookmarketingproacademy.
