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Why This Book Matters
Posted in Marketing with Meaning
Over the past few weeks, you’ve been doing something important.
You’ve clarified your message.
You’ve identified your reader.
You’ve begun to see what they’re walking through, and how your book meets them there.
This week, we take one step deeper.
Because … behind every meaningful message, there’s a reason it matters so much to you.
This Week’s Author Growth Tip
Identify your “why this book matters” story.
Not your full life story.
Just the moment (or season) when this message became real to you.
What to Do This Week
Keep this simple.
Think back and ask yourself:
What experience, struggle, or realization led me to write this book?
Then write 3–4 sentences describing that moment.
Focus on:
- What was happening in your life
- What you were feeling or wrestling with
- What began to shift
Example: There was a season where I felt like I was doing everything I was supposed to do, but still felt empty and disconnected from God. I didn’t have clear answers, and I didn’t know how to move forward. But in that place, God began to meet me in a deeper way … and that changed everything.
Why This Matters
Your message becomes more powerful when it’s personal.
Readers don’t just connect with what you know…they connect with what you’ve walked through.
One Small Step
You don’t need to tell the whole story this week. Just capture the moment where this message became real. One simple step, done faithfully, makes a difference.
And here’s what you’ll start to notice…
When you’re clear on why this message matters to you, it becomes much easier to talk about it in a way others understand.
We’ll build on that next week.
Comment and share your “why this matters” moment. We read every response!
Cheering you on,
Shelly, Athena & Carol
P.S. If you’ve ever felt unsure how to talk about your story in a way that connects, you’re not alone.
Inside Book Marketing Pro Academy, we help authors turn their message and story into something that truly resonates with readers—step by step. Go here for more information: www.bookmarketingproacademy.
