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Stop Chasing Followers. Start Reaching Readers.
Posted in Marketing with Meaning
It’s Monday, and you know what that means! Time for another simple, meaningful tip to help you sell more books—without feeling overwhelmed.
This Week’s Tip: Stop Chasing Followers. Start Reaching Readers.
Let’s clear something up right away: If your book isn’t selling the way you hoped, it’s probably not because you don’t have enough followers.
It’s because the right people aren’t finding you.
Random followers who don’t read, don’t buy books, or don’t resonate with your message won’t help your book move. But a small, clearly defined group of right-fit readers absolutely will.
You don’t have a visibility problem. You have a targeting problem.
And the good news? This is fixable—starting this week.
What to Do This Week (Clear + Doable):
1. Write one sentence that defines your actual reader.
Not “everyone.”
Not “Christian women.”
Not “people who like my topic.”
Try this instead: “This book is for __________ who are struggling with __________ and are looking for __________.”
Examples:
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This book is for women navigating grief who are trying to hold onto faith when life feels fragile.
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This book is for parents who want to disciple their children with intention, not fear.
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This book is for believers who love God but feel stuck, tired, or quietly discouraged.
If this sentence feels specific, you’re doing it right.
2. Audit where you’re spending your energy.
Ask yourself honestly:
- Am I posting where my reader actually hangs out?
- Or am I just posting where it’s convenient or familiar?
This week, choose one place your ideal reader already is:
- A Facebook group
- A church or ministry space
- A podcast audience
- A newsletter or email list
- A local group, event, or gathering
Reaching the right people matters far more than reaching a lot of people.
3. Change ONE sentence in your marketing language.
Look at:
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Your social bio
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Your pinned post
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Your email signature
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Your “about the book” paragraph
Replace a vague line with one that speaks directly to your reader’s felt need.
Instead of: “Author of a devotional about faith.”
Try: “I write for women who want to hear God’s voice in the middle of real life.”
That one shift does more than a hundred generic posts.
Why This Works
- The right readers don’t need convincing—they need clarity
- Specific language attracts the people who will actually buy and share
- Fewer right followers will always outperform thousands of random ones
Your book doesn’t need to be louder. It just needs to be clearer about who it’s for!
Try this today.
Define your reader.
Refocus your energy.
Adjust one sentence.
Hit reply and tell us: Who is your book really for?
Still cheering you on!
Shelly, Athena & Carol
P.S. If your heart is saying, “I don’t want to be average—but I also don’t want to burn out,” that’s exactly why we built Book Marketing Pro Academy. Our goal for 2026 is simple: help our authors become the exception to the industry averages—with clarity, consistency, and real support every step of the way. Join us inside Book Marketing Pro Academy and let’s make 2026 the year your book becomes the exception. Book Marketing Pro Academy.
