Pause and Look Back
It’s Monday, and today we’re doing something a little different.
Over the past 12 weeks, we’ve walked through the first section of Author Growth Lab together. And before we move into the next set of weekly tips, we want to pause, look back, and help you bring it all together.
Because these weekly emails are not random ideas. They are designed to build on each other. One small step at a time.
And here’s why that matters:
We know not everyone opens every email. We know life is full. We know some weeks you may read the tip and think, “That’s good,” but never actually sit down and do it. And, for others, maybe you're not ready to take action, and you're filing them away for safe keeping.
No judgement. Truly.
But we also don’t want you to miss what can happen when you do take these small steps seriously.
Because over the past 12 weeks, you haven’t just received “growth and marketing tips.”
You’ve been building the foundation for how to talk about your book, connect with readers, and share your message in a way that feels clear, honest, and natural.
That’s why we created a simple resource for you: Click to download ➡ The Author Growth Lab 12-Week Recap & Catch-Up Checklist
It’s designed to help you quickly see what we’ve covered so far, check your progress, and choose the next small step that would help you most right now.
You don’t need to complete everything today. You don’t need to go back and perfectly redo every tip. Just download the checklist, look over the first 12 steps, and ask yourself:
Which one of these would bring the most clarity or momentum to my book message right now?
Then simply start there. Because author growth doesn’t usually happen through one big dramatic push. It happens through faithful, consistent action. Small steps, taken over time, really do build something.
What to Do This Week
Click to download the checklist here: ➡ Author Growth Lab - First 12 Tips
Then choose one step to revisit, finish, or strengthen this week.
Maybe it’s your reader transformation sentence.
Maybe it’s your 30-second answer.
Maybe it’s your core message paragraph.
Maybe it’s one meaningful question you need to ask your readers.
Don’t overcomplicate it. Just choose one to focus on at first. Write it down. Use it. Then when you're ready, simply move on to the next one. That’s where author growth happens. (Hence, the "Author Growth Lab")
Comment below and tell us which step you’re going to work on this week. We’d love to cheer you on.
Always by His grace,
Shelly, Athena & Carol
P.S. If you’ve been reading these weekly tips and thinking, “This is helpful, but I know I’d make more progress if I had support, coaching, and accountability,” that’s exactly why we created Book Marketing Pro Academy. Inside BMA, we don’t just give you ideas. We help you apply them.
You’ll find practical training, live coaching, personal support, and a community of authors who are learning how to share their message with clarity, consistency, and confidence.
If you’re ready to stop collecting tips and start putting them into practice, we’d love to have you join us.