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Write a “Who this book Is NOT for” post or e-mail
Posted in Marketing with Meaning
This Week’s Tip: Write a “Who this book Is NOT for” post or e-mail
Sounds a little backwards, right?
But trust us … this might be one of the most honest and powerful things you post all month.
Because when you clarify who your book is not for… you instantly shine a light on who it is for. And that kind of clarity? It makes people lean in.
📌 Here’s What to Do This Week:
1. Write a bold, heartfelt post that outlines who your book is NOT for. Be honest, not snarky. You might say something like:
“This book is not for people looking for a quick fix or a Pinterest-perfect faith journey.”
“If you’re not open to hearing hard truths through a lens of grace, this probably isn’t the book for you.”
“This isn’t a ‘3 Steps to Peace’ kind of read. It’s raw, real, and written for those still in the thick of it.”
2. End with a strong “BUT IF YOU ARE…” pivot. Speak directly to your reader …
But if you’re tired of surface-level answers… if you’re desperate for truth, hope, and a deeper walk with Jesus… this book was written for you.
3. Share it on your favorite platform (and/or email) with a candid photo or simple graphic. Authenticity wins. This is about connecting with your ideal reader.
📌 Why This Works:
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It cuts through the noise. People scroll past pitches but pause when something sounds real. It breaks the usual rhythm, and that gets noticed.
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It shows you know your audience. By naming who it’s not for, you demonstrate a clear understanding of who it is for, and that builds instant credibility.
- It filters the right reader toward your message. Clarity opens the door, but connection invites them to walk through it. This post does both!
Try it this week. You might be surprised by how many people comment, “Wow. I think I need this.”
And if you write one, please comment below and share it with us. We’d love to read it and cheer you on.
Until next week, keep speaking boldly. Your message matters!
Cheering you on—always!
Shelly, Athena & Carol
P.S. If you’re tired of guessing how to market your book, and you just want a proven path, a supportive community, and the encouragement to actually keep going … Book Marketing Pro Academy is for you! For less than the cost of dinner out, you’ll get hundreds of training videos, LIVE expert training, live coaching, and the accountability you need to finally gain traction with your message. Go HERE for more information.
