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Write a post that speaks to one specific reader
Posted in Marketing with Meaning
This Week’s Author Growth Tip
Write a post that speaks to one specific reader.
Why This Matters
When you try to speak to everyone, your message gets watered down. But when you write to one real person, your words land.
Connection doesn’t happen through broad messaging. It happens when someone quietly thinks, “That’s me.”
What to Do This Week
Keep this simple.
Write a short post or email that is directed to one specific person.
You might start with:
- “To the woman [or one] who feels…”
- “If you’re carrying…”
- “This is for the one who…”
Then:
- Name what they are feeling or walking through
- Speak truth or encouragement into that place
- Keep it honest and simple
No need to cover everything. Just meet them where they are.
Example: “To the one who feels like their holding everything together … but barely … Rest assured, God sees what no one else does. He hasn’t missed your quiet faithfulness.”
One Small Step
Think of one real person you know (or a version of that person)…and write directly to him/her.
Comment below and share your paragraph; we’d love to see it.
Cheering you on,
Shelly, Athena & Carol
P.S. One of the biggest breakthroughs for authors happens when they finally stop trying to speak to everyone, and learn how to truly connect with the specific readers God entrusted to them. That’s exactly the kind of clarity and practical guidance we help authors develop inside Book Marketing Pro Academy. We’d love to walk with you: www.bookmarketingproacademy.
