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Email vs. Social Media — Why Your Email List Is the Only Thing You Own
Posted in Marketing with Meaning
This Week’s Tip: Email vs. Social Media — Why Your Email List Is the Only Thing You Own
Let’s get real: social media can feel like a hamster wheel.
You post. You wait. You refresh.
And the moment you stop? Poof—your visibility vanishes.
Meanwhile, one quiet, consistent tool keeps working for authors year after year: your email list.
Social posts disappear within hours.
But a single well-written email? It lands directly in a reader’s inbox—and can keep selling your book for years to come.
Here’s What to Do This Week:
1. Start building (or re-engaging) your list.
Even if you only have 20 subscribers, that’s 20 people who’ve said yes to hearing from you. Send them something valuable this week—a short encouragement, behind-the-scenes story, or a quote from your book.
2. Treat it like gold.
Social platforms can change algorithms, policies, or even vanish overnight. Your list, however, is yours. You can take it anywhere. It’s your most secure, direct connection to your readers.
3. Think long-term impact, not instant likes.
An Instagram post might bring a quick heart emoji.
An email builds a relationship. It starts conversations. It drives real action—like clicking “buy now” or “replying to share a story.”
Why This Works:
- You own it. No algorithms. No gatekeepers. No one can shut you down.
- You control the conversation. You’re building trust and connection on your terms.
- You play the long game. While social posts vanish, your list compounds in value with every new reader you add.
This week, open your email platform (or start one), send something simple, and remind yourself: You’re not chasing followers—you’re cultivating readers.
Cheering you always,
Shelly, Athena & Carol
P.S. If this tip hit home, you’ll love what’s waiting inside Book Marketing Pro Academy. We have extensive step-by-step training on how to build, nurture, and grow your email list. Come learn the strategies that keep your book selling long after social posts fade. Join us HERE.
