Add a P.S. to Every Email You Send
This Week’s Tip: Add a P.S. to Every Email You Send
Sometimes the smallest tweaks make the biggest difference—like this one.
Most authors send dozens of emails a week—to friends, family, ministry contacts, potential readers, or people who’ve crossed paths with their message. But here’s what they’re not doing: reminding people, gently and consistently, that their book is available.
📌 What to Do This Week:
1. Create a simple one-line P.S. and add it to your email signature.
Here are some versions for different genres. Feel free to swipe and customize!
For Children’s Books
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P.S. Looking for a meaningful story to share with your kids or grandkids? This one’s become a favorite for families: [link]
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P.S. My children’s book shares big truths through little hearts—perfect for bedtime or story time: [link]
For Devotionals & Nonfiction
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P.S. Looking for encouragement in your quiet time? My devotional might be just what your soul needs today: [link]
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P.S. Need a fresh reminder of God’s faithfulness? My book was written with you in mind: [link]
For Bible Studies
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P.S. My study on [Book of the Bible or topic] is helping groups go deeper—take a look and see if it’s right for yours: [link]
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P.S. Want to get more out of your time in the Word? This study was made for women just like you: [link]
For Fiction
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P.S. Looking for your next meaningful read? My novel weaves faith, hope, and healing into a story you won’t want to put down: [link]
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P.S. If you love heartfelt stories with real characters and redemptive endings, I think you’ll love this one: [link]
2. Set it and forget it.
Once it’s in your signature, every email becomes a soft invitation to discover your book—without you having to “sell” anything directly.
📌 Why This Works:
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It keeps your book visible without being pushy.
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A gentle reminder often sparks curiosity at just the right time.
- It’s a one-time action that works for you every single day.
Try this today! It takes 60 seconds to set up—and it’s one of the easiest ways to keep your book in front of people.
Next Monday: A super-simple way to turn one paragraph from your book into a post that sparks conversation (and sales!).
Hit reply and let us know what version of your P.S. you decide to use—we’d love to see it!
As always, we are cheering you on!
Athena, Carol, & Shelly
P.S. Tired of just talking about marketing your book? It’s time to take action. Inside Book Marketing Pro Academy, beginning in April, we’re launching an 8-week Take Action Challenge designed to help you put feet to your dreams and make real progress—together.
You’ll get access to live training, group coaching, guided work sessions, and a supportive community that will keep you accountable and encouraged.
If you had to pay for all of this separately, it would cost thousands of dollars—but inside BMA you get it all for just $47/month.
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Let’s stop talking about what we “should” do and actually do it!