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The Bookstore Myth – Part One

The Bookstore Myth – Part One

I remember back in 1994 when I worked with Joyce Hart. At that time she had a marketing company to Christian bookstores and helped us get set up with Spring Arbor Distributors. She is now a literary agent, and Spring Arbor has been bought out by secular conglomerate,...
Crowdfunding as a Means to Underwriting the Cost of Publishing

Crowdfunding as a Means to Underwriting the Cost of Publishing

Over the last 25 years, I have watched God use creative ways to fund a publishing project. From generous philanthropists, to unexpected inheritances, to insurance settlements, to benevolence by a dying relative, I’ve seen book projects funded…. to the tune of tens of...
Lasting Impressions: Package Yourself With Class – Part Seven

Lasting Impressions: Package Yourself With Class – Part Seven

INTANGIBLE COMPONENTS So, we’ve covered a lot over these last six posts. And all of the discussion so far has revolved around tangible components you will want to implement in order to create a professional image online, in print, and in person. There are, however,...
Lasting Impressions: Package Yourself With Class – Part Six

Lasting Impressions: Package Yourself With Class – Part Six

Part Six: Showcasing Your Expertise and Credibility During this post we’ll cover how to best display your professional accomplishments and abilities. Before now we’ve covered: Part One — Bio, Headshots & Business Cards Part Two — Elevator Speech Part Three — One...
Lasting Impression: Package Yourself With Class – Part Five

Lasting Impression: Package Yourself With Class – Part Five

Today we’ll talk about your social media presence. First of all, I need to say that your social media platforms need to be created and maintained with a strategy in mind. When I first started on Facebook, LinkedIn, Twitter and Google+ I just threw stuff on there...