Campaign moderation is a weekly check-in (on Friday evenings) to analyze the results of the 5 custom campaigns, and make adjustments to your cost-per-click bid and daily budget, as well as altering or removing poor performing keywords, and adjusting as copy based on A/B testing.

Your Amazon book category is not the same as your genre. They can be one and the same, but categories can also be much more complex.

For instance, if you write in the genre of historical fiction. A category can look like this: kindle ebooks > literature and fiction > historical fiction > Italian. Or this: kindle ebooks > history > ancient civilization > Rome.

Here’s where categories are crucial. It’s highly improbable that the average author will rank well in the highly-competitive historical fiction category, but it is possible to rank within the top ten to twenty of individual categories.

Why is that important?

Because people looking through the bestsellers list will see these books at the top of those charts.

Again, more visibility.

If the authors stop with the most obvious categories, such as historical fiction or historical thriller, they likely won’t have that added visibility of being at the top of their category charts.

We research your genre to determine the optimal categories for listing your book. We do this by analyzing the competition and testing to find the most popular categories that we believe your book will rank highly in, based on our experience.

We will select two categories that you can most easily rank within the top 100 of, and can realistically compete for the top twenty spots (twenty books on the first page of the bestseller charts).

As an example, author Vincent Davis achieved this by optimizing his categories, and shows the results in what he calls the “nifty little status” below.

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Have you ever wanted to be an international bestselling author? Using categories to your advantage, we would like to offer you the opportunity to advance your international rankings as well.

Your keywords are the seven particular words or phrases (on Amazon) that you’d like your book to display under if someone searches for them. Most authors make the mistake of picking a few descriptive terms like “Bible study” or “romantic comedy.” Unless you’re a New York Times bestselling author, it’s unlikely that you’ll rank first on this page of results for such competitive categories.

Alternatively, some people choose keywords that no one is interested in. If you are using ultra-competitive keywords, or if no one is searching for the keywords you’re using, it won’t be to your advantage.

The solution is to select keywords that are searched for frequently but don’t have much competition.

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Studies have shown that if your book ranks first overall for a search term, there is a 27-percent chance a shopper will click on your book. If your book is the second result, that number drops to 12 percent. The odds of someone clicking on your book if it ranks on the second page are only 7 percent (for all ten to fifteen results on the page).

You will want to be on that first page, and have that first result, if possible. But you also want to make sure there are people interested in that keyword.

Our job is to research various terms related to your book and analyze the market for it. We will break down the monthly traffic volume for each possible term, and then look at what the competition is based on the highest-ranking titles’ sales rank. With these numbers in mind, we will choose the seven most effective keywords to keep your book visible to the right audience.

Trying to gain book sales and earning royalties by giving your book away for free sounds counterintuitive. It’s hard enough to make money on a book when you sell it for $10. How can you make money on a book that’s free?

The key to this is the popularity list. Most authors don’t know about the popularity list. They look at the bestsellers’ rank as the measurement standard, but the bestsellers’ rank may be as much for the author’s ego as it is for the readers’ benefit. The popularity list, however, is entirely about the reader. While the bestsellers’ rank updates hourly, treats Kindle Unlimited downloads the same as sales, and is very receptive to sales spikes, the popularity list updates every four days, does not include Kindle Unlimited downloads, and values consistent sales over sales spikes.

Why does this popularity list matter?

The popularity list influences how often Amazon recommends your book to its readers (in search results, on “books you might be interested in” tabs, etc.).

Free promotion can send an author’s name to the top.

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Free downloads aren’t counted the same as sales. Some say they only count as much a 1/100th of a sale. Regardless, it is easier to get 5,000 free downloads in five days than it is to get fifty sales at full price. Besides, there are 4,950 new Kindles with your eBook on them, which leads to loads of reviews, word-of-mouth recommendations, and subsequent sales after the free-day promo has ended.

Free days can revive a languishing book or kick-start a book launch.

We will organize your campaign and contact as many relevant newsletter services as possible to notify them of your free-book promotion. We’ll take care of the grunt work so you don’t have to, and you’ll still reap the benefits of exposing your book to thousands of potential new readers who can become raving fans.

Rank #5984 Paid in Kindle Store a week after free day campaign. It floated between 15,000 and 20,000 during the weeks leading up to the free promotion.

This promotion uses the same principle as the free-day campaign. You are likely to get far fewer downloads (but still a lot more than sales at full price) than with a free campaign. This means fewer reviews and fewer word-of-mouth sales. But, if your book is already well established (a good rule of thumb is over 100 reviews and in the top 30,000 ABSR), then a deep-discount promotion might be more beneficial for your book, and can certainly earn you more royalties on the front end.

Although price promos are less influential on the popularity rank, they do greatly affect the bestseller rank, because they will still be in the paid rankings, and not temporarily moved to the free rankings. You’re likely to have more success with the bestseller rank with a price-point promotion than with a free-day campaign.

Our role is the same as with a free campaign: to organize and promote your book during the campaign, with the goal of earning as many sales as possible in those few days.