Selling more books is all about visibility.There was a time when authors could run a price promotion to leap up the Amazon ranks, and stay there for months as a result of that sales volume spike. Now, authors are more likely to plummet after a promotion. This is because Amazon’s algorithms over the last few years have evolved to favor long-term consistent sales over short bursts of activity. How can authors win these consistent sales when it’s impossible to continuously run price promotions, blog tours, or newsletter blasts?
Amazon Marketing Services (AMS)
The Other Side of the CoinThere is still a strong case for the need of price promotions and free giveaways to increase your sales momentum. Again, using Vincent Davis’ results as an example, this is a screenshot of before and after a recent free-day promotion: His sales had been trickling downward over several weeks, and he needed a spike to get some traction. Over the course of the week leading up to his campaign, he totaled only twenty sales. Over the seven subsequent days, he totaled 101 sales for just one title—a total of eighty-one more sales. You can also see that his Kindle Unlimited pages read soared after the campaign, earning roughly $25 more each day than before the book was set to free. Anyone can experience similar results.
PricingOur revised Service Package
Amazon Marketing Managed Service3 month campaign
- Keyword Optimization
- Category Optimization
- Amazon Ad Creation
- A/B ad copy testing for ads
- Amazon Ad moderation and optimization
- Marketing eBlast promotion week
- $100 that goes directly back into marketing
- One monthly phone call
- Email support
- Diagnostic Analysis w/ action items/recommendations
- Articles, presentations, and educational videos